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Vision Zero

In partnership with The Saunders PR Group, I served as Creative Director and Designer for the Vision Zero initiative, supporting efforts to promote safer streets and reduce traffic-related fatalities within the City of Columbus.

The Challenge

The campaign required cohesive, high-impact visuals that could effectively communicate safety messaging across multiple platforms while remaining clear, accessible, and engaging to a broad public audience.

The Outcome

Delivered cohesive, multi-channel campaign assets
Strengthened visual consistency across public-facing materials
Supported community awareness through clear and impactful design

The Solution

I led the creative direction and design of campaign collateral, including billboards, web graphics, and flyers. The visual approach prioritized clarity, visibility, and message-driven design, ensuring consistency across all touchpoints and strong public recognition.

Tools Used

- Adobe Creative Suite

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