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City of Columbus - Bike Plus

City of Columbus Bike Plus is a forward-thinking initiative designed to redefine how bicycling and micromobility integrate into a modern transportation system—creating a safer, more connected, and accessible city for all.

The Challenge

As a partner of RAMA Consulting, I was contracted to design a clean, professional logo for The City of Columbus initiative that could:

- Represent an official municipal initiative
- Be easily recognized across diverse audiences
- Translate seamlessly across a wide range of applications

The Outcome

- Established a recognizable identity for a citywide initiative
- Ensured consistency across all public-facing materials
- Supported community awareness and engagement around micromobility

Link: https://www.columbus.gov/Community/Getting-Around/Biking

The Solution

I designed a refined, easy-to-understand logo that balances clarity and approachability while maintaining a corporate, city-official feel.

The visual identity was intentionally developed to be:
- Highly legible and scalable
- Versatile across print and physical applications
- Aligned with the initiative’s focus on accessibility and movement

The design was applied across multiple brand touchpoints, including:
- T-shirts
- Stickers
- Hot cards and promotional materials

Tools Used

- Adobe Creative Suite (InDesign, Illustrator)
- Canva

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